From ideas to products: 5 steps to go
The imc – Dr. Benedikt Meier GmbH accompanies entrepreneurs, start-ups, small and medium-sized companies and investors through all or selected phases of product, consumer goods and capital goods development. The path from the idea to the product leads along a proven and plannable innovation model, which is adapted and implemented as a company-specific process.
During product development, a worldwide network of experts and specialists as well as close links to science and research guarantee solutions that reliably sustain on the market and meet the highest ethical and safety standards.
With imc you can rely on more!
- Holistic approach: from ideas to products
- Valuable contacts. Global network of highly qualified partners
- Academic support upon request/demand
Ideation
develop, sort and prioritize ideas
Does it start with a good idea? It all starts with an efficient structure! In order for an ideation process to be successful, basic questions should be defined in advance: Which strategic goals should the innovation meet? What needs does the product address? Which problems of which target group should be solved?
Within the framework of defined guidelines, all schools of thought are allowed; depending on the parties involved, guidance through methodical creation techniques is the way to go. Market and competition analysis and KPI definitions support the entire process, especially the subsequent prioritization of ideas.
Main focus:
Market and Competition Analysis · Innovation Management · Research & Development · Problem solving · Strategy Development · Implementation of IT products & processes · Product-Lifecycle Management (PLM) · Product Management · Sustainability Management · KPI Implementation · KPI Analysis · Organization Development
Specification
Understand and evaluate Product- & Projectpotentials
The potential of an idea must prove itself in the second process phase: The prioritized ideas are subject to an extensive analysis and evaluation, which includes the probability of use, the degree of innovation, the prospects of success in the market and the competition, aka the business case.
In the next step, the potential product is specified: At the important interface between idea and development, it is important to collect as many answers and solutions as possible to avoid resource-consuming development loops. It can also be supported by the proof of concept
Main focus:
Innovation Management · Research & Development · Problem solving · Strategy Developmenp · Implementation of IT products & processes · Product Lifecycle Management (PLM) · Product Management · Project Management Office (PMO) · Sustainability Management · KPI Implementation · KPI Analysis · Organization Development
Product Development
Realize Prototypes and Products
The proof of concept or the specification serves as the basis for the prototype development; it takes place in close coordination with the strategic goals and the necessary legal and ethical requirements. The prototypes thus form the basis for the renewed validation: Can the idea work in the market?
For this purpose, the success indicators are updated and tested using the prototypes. If the key figures meet expectations, preparations for series production can begin: the establishment of the supply chain, sales, support and the implementation of organizational processes.
Main focus:
Innovation Management · Research & Development · Problem solving · Strategy Development · Implementation of IT products & processes · Development and Implementation of manufacturing concepts · Product Lifecycle Management (PLM) · Product Management · Project Management · Project Management Office (PMO) · Sustainability Management · Supply-Chain-Management · KPI Implementation · KPI Analysis · Organization Development
Product Launch
Ready for the market
Go-to-market is the phase in the value chain that carries great risk and costs. Success depends on the resilience of all previous steps but must be controlled dynamically via strategic product management after market entry.
Before, during and shortly after the product launch, key figures on the market penetration of your own product and possible competitors should therefore be constantly collected and analyzed to validate the implementation strategy. Customer satisfaction, service and product quality may also show the need for optimization.
Main focus:
Innovation Management · Research & Development · Problem solving · Strategy Development · Implementation of IT products & processes · Development and Implementation of manufacturing concepts · Product Lifecycle Management (PLM) · Product Management · Project Management · Project Management Office (PMO) · Sustainability Management · Supply-Chain-Management · KPI Implementation · KPI Analysis · Organization Development
Product Life Cycle
Accompany Growth and Relaunch
The life cycle of a product is individual and goes through various phases that are driven by the type of goods, market, industry and target group – from growth to the product relaunch to market exit. In this phase, well prepared work along the value chain pays off immediately.
Nonetheless, it is essential to continuously determine the position based on key figures to identify any problems at an early stage and to minimize risks. Only on this basis can robust strategic decisions be made to directly or indirectly influence the product cycle.
Main focus:
Problem solving · Strategy Development · Product Management · Sustainability Management · Supply-Chain-Management · KPI Analysis · Organization Development · Optimization of IT processes · PLM